C-Level Mailer & Email
- Client: Lexmark
- Summary: Custom die-cut and foil-stamped mailer targeting C-level executives
- Completed: May 2009
Lexmark wanted a high-end custom mailer to target C-level sales contacts (i.e., CEO, CIO, etc.) during a retail conference. I designed a custom trifold mailer, die-cut around Lexmark’s trademark diamond logo. The diamond shape and select elements throughout the mailer were stamped with a red foil while the remaining text was printed using metallic ink. The piece was printed on a heavy, black cover stock, with a simple but tactile texture.
The mailer was followed by an accompanying HTML e-mail blast which included more branding elements as well as a photo of the product family.